An important step in the company’s expansion strategy throughout the UAE has been taken with the announcement by international technology brand HONOUR of the launch of its first experience store in the country at Dubai Festival City Mall. The UAE’s Vision for Digital Transformation, which aims to position the country as a global leader in innovation and technology and promote a knowledge-based economy, is demonstrated by HONOR’s new store.
This store’s opening also demonstrates HONOR’s dedication to fostering strong local partnerships and building a strong partner ecosystem. Through joint ventures with regional distributors, retailers, and service providers, HONOUR enhances its market share and fosters the development of a technology-driven retail environment in the area.
Laurance Li, Country Manager, HONOUR GCC, stated, “The opening of our first experience store in the UAE is a critical moment in HONOR’s strategic expansion within the GCC.” “This store is a significant turning point in our goal to establish HONOR’s market presence in the area; it is more than just a place to shop. We are reaffirming our dedication to providing outstanding technology experiences and growing our presence in one of the most dynamic markets in the world by establishing a dedicated space where clients can interact directly with our most recent innovations.
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