Sergey Kosenko, who his 67 million followers refer to as “Mr. Thank You,” and UNESCO have formally partnered to co-develop a worldwide youth training program that emphasises digital content production, emotional intelligence, and anti-discrimination campaigning. Following Kosenko’s keynote speech at UNESCO’s 2025 Masterclass Against Racism and Discrimination, which was recently held in Paris, the partnership was started.
Many consider Kosenko to be one of the most prominent video providers in the world, with over 2 billion views each month across all platforms. His collaboration with UNESCO has changed the way organisations use social media influencers to provide impact education. Targeting underprivileged youngsters between the ages of 15 and 30, the initiative will use values-based digital storytelling and practical IT skills to promote intercultural understanding and constructive social change.
Workshops on personal development, seminars on digital entrepreneurship, and technical modules in social media platform administration are important parts of the curriculum. In order to provide a comprehensive strategy for youth empowerment, the curriculum will also incorporate artistic media including spoken word, dance, and visual storytelling. The results include multimedia material, user-generated campaigns, and the co-publication of an educator toolbox on anti-discrimination measures.
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