Tesla’s new car sales in Britain dropped by nearly 60% to 987 units in July compared to the same month last year, according to data released on Tuesday by the Society of Motor Manufacturers and Traders (SMMT).
Separate data from last week revealed that new Tesla car registrations also fell in several major European markets during July, even after updates to its popular Model Y. The electric vehicle company is facing issues like public backlash against CEO Elon Musk’s political opinions, regulatory hurdles, and increasing competition.
In the broader picture, total new car registrations in Britain decreased by about 5% year-on-year in July, reaching 140,154 units, the SMMT reported. Sales growth for battery electric vehicles slowed to 9.1% that month. Battery electric vehicles are now expected to make up 23.8% of new registrations in 2025, a small increase from the SMMT’s earlier prediction of 23.5%.
July’s decline highlights how sensitive the new car market is to outside influences, and why we need more certainty for buyers,” said SMMT chief executive Mike Hawes in a statement. The new grant for electric cars provides a useful financial incentive to get more people buying battery electric vehicles. But uncertainty about which models qualify is causing some potential buyers to hold off, according to the SMMT.
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