Sofia Coppola and Marc Jacobs were initially hesitant about making a documentary. Jacobs wasn’t sure he wanted to be its focus, while Coppola felt the pressure of filming a friend she’s known for more than 30 years. If the project fell flat, it could affect both their reputations. Still, encouraged by producers R.J. and Jane Cha Cutler, the idea began to take shape. Coppola’s fascination with fashion and creativity, coupled with Jacobs’ trust that she could make him feel at ease, convinced them to move forward together.
There were no limits, Jacobs told the Associated Press. It was come as you are, and that’s what the film would be. The result, Marc, by Sofia, which premiered Tuesday at the Venice Film Festival, is a lyrical blend of Jacobs’ influences, personal history, and the behind-the-scenes work of his team preparing a ready-to-wear collection. Coppola described it as unscripted and instinctive, a weaving process with inspiration and collaboration.
Shot with a low-fi approach, Coppola often filmed alone with a handheld camera, sometimes with her brother Roman’s help. Though it’s her first feature-length documentary, she said it’s not the start of a new direction in her filmmaking. For her, it was about curiosity capturing Jacobs’ creative world, the energy backstage, and the fleeting moments that interested her most. It felt like taking a snapshot.
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