As the PropTech industry in the United Arab Emirates approaches its estimated valuation of Dhs 5.69 billion by 2030, SmartCrowd is emerging as a significant force in the digital real estate market in the region.
Since its recent incorporation into Nawy, Africa’s biggest PropTech platform, SmartCrowd has emerged as a key player in a larger ecosystem that includes mortgages, brokerage, and real estate services.
A fundamental shift in investor expectations is driving the PropTech boom in the United Arab Emirates. Data openness, digital access, and clear regulations are transforming real estate, which was previously reliant on in-person meetings and interpersonal connections. Innovation and investment are also being stimulated by government programs like Dubai’s PropTech hub, which intends to support 200 firms and create 3,000 jobs by 2030.
In the past, real estate was all about handshakes and marble lobbies. According to Adham Moshasha, Chief Growth Officer at SmartCrowd, Today, it’s about dashboards and verified data. Technology is finally making this asset class more accessible, and the UAE is paving the way for this transformation. SmartCrowd has an advantage in negotiating regulatory frameworks and gaining investor trust because of its early entry into the fractional real estate market.
More than 50 successful property exits have been made possible using the platform, and investors have received more than Dhs40 million in income and capital gains. For a wide range of investors, its two investment strategies, “Hold” for long-term exposure and “Flip” for short-term gains, offer customised choices.
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