As the UAE enters its busiest travel season, a recent survey found that nearly half of travelers (48%) are influenced by targeted advertising when choosing where to go on vacation. The study, published by Yango Ads, highlights how data-driven marketing is increasingly influencing traveler decisions. Furthermore, the time couldn’t be more and appropriate: estimates for December of last year alone indicated that 5.2 million tourists would arrive in the UAE in two weeks, and this trend is expected to continue this year.
One of the key drivers of the UAE economy is still tourism. The UAE’s tourism industry generated a record Dh 257.3 billion in 2024, accounting for 13% of the country’s GDP, according to a World Travel & Tourism Council (WTTC) report referenced in June 2025.
The most recent study on targeted advertising also emphasizes how digital efforts are increasingly influencing vacation decisions. Approximately 60% of travellers from emerging economies book their travels two to three months in advance, and 61.8% of them choose eight to fourteen-day vacations. Advertisements directly influence decisions for a lot of travelers; they are more than simply background noise.
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