Starring cricket legend Virat Kohli and renowned actor and businesswoman Anushka Sharma, the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), a division of the Dubai Department of Economy and Tourism (DET), has announced its new campaign, “Dubai, Ready For a Surprise.” Due to their many trips to Dubai in recent years, Virat and Anushka have a special bond with the city that motivated them to start their first destination-focused partnership.
The campaign’s central film, which marks the beginning of this historic collaboration, showcases Dubai as the ideal vacation destination for all tourists as Virat and Anushka reveal several surprises while delving into the city’s many experiences.
Through diverse culinary experiences, impromptu cultural exchanges, exhilarating adventures, and musical interludes, the campaign film captures the city’s vivid spirit, rich in colour, culture, and vitality.
It provides a new viewpoint on Dubai that goes beyond typical sights and activities, encouraging first-time and returning visitors to see the city in ways they won’t forget. The narrative starts with Virat organising a considerate and customised experience for Anushka, producing extraordinary moments that surpass expectations. He shows her another aspect of the city, one that fits with her tastes, feelings, and mindset.
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