High-Tech Sunscreens From Japan Capitalise on The Skincare Trend
YouTuber Hannah Price didn’t anticipate that her in-depth analysis of the topic would garner more than two million views when she set out to compare sunscreens made in Australia and Japan. Similar to the South Korean K-beauty movement, the enormous number of people watching Price’s video demonstrates the rising interest in skincare goods from Japan.
It has sun protection, which influencers who wish to prevent skin ageing and rave about the light texture of Japanese products are increasingly acknowledging as a daily need. Businesses that have mastered their trade secrets want to profit from the surge in demand by constructing factories abroad and catering to Japan’s record-breaking number of international visitors.
Since I first arrived to Japan in 2012, I’ve always enjoyed Japanese sunscreen,” she told reporters at her Tokyo studio. In her native Australia, where sun cream was “thick, sticky, greasy,” she recalled using it for the first time and thought, “This is so much better than anything I tried in Australia.” Price added, “I was expecting the video to be popular, but I wasn’t expecting it to reach as far as it did.”
According to Takuya Wada, a marketing specialist for the Japanese chemical and cosmetics company Kao, the practice of wearing sunscreen on a daily basis is becoming more popular, particularly among younger generations.
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