US multinational corporations, ranging from Amazon and Apple to McDonald’s and Coca-Cola, are being called on to boycott India as business leaders and allies of Prime Minister Narendra Modi inflame anti-American sentiment in protest of US tariffs.
India, the most populous country in the world, is a crucial market for American businesses that have grown quickly to appeal to a rising number of wealthy consumers, many of whom are still enamoured with foreign goods that are considered status symbols. For instance, Domino’s has more restaurants in India than any other brand, and the nation is the largest market for Meta’s WhatsApp subscribers.
Apple, Amazon, Coca-Cola, and McDonald’s did not immediately reply to Reuters’ questions. Co-founder of Wow Skin Science in India, Manish Chowdhary, sent a video message on LinkedIn asking support for farmers and entrepreneurs to make “Made in India” a “global obsession” and to take inspiration from South Korea, whose food and beauty goods are well-known all over the globe.
Products from thousands of kilometers abroad have us in line. While our own manufacturers compete for recognition in their own nation, we have happily spent money on brands that we do not own,” he remarked.
The CEO of DriveU, an on-call car-driving business in India, Rahm Shastry, posted on LinkedIn that “India should have its own home-grown Twitter/Google/YouTube/WhatsApp/FB like China has.
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