Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence, Chairman of The Executive Council of Dubai has launched two new projects to further boost the competitiveness of Dubai’s tourist sector.
The efforts aim to enhance access for visitors, reinforce their relationship to the city, and ensure a smooth travel experience, thus supporting the Dubai Economic Agenda, D33, to put Dubai among the top three worldwide destinations for business and leisure.
The initiatives include the establishment of the world’s first city-led, invitation-only tourism membership program and a new option to apply for tourist visas through Visit Dubai, the city’s official tourism website. The two initiatives, which will be launched in November 2026, have been developed through a collaboration between the General Directorate of Identity and Foreigners Affairs Dubai (GDRFA Dubai), Dubai Department of Economy and Tourism (DET) and Digital Dubai under the Shared Digital Channels Initiative that unifies government services on one digital platform.
Under the wise leadership of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vise President and Prime Minister and Ruler of Dubai, the emirate continues to improve its attractiveness as a major global tourism destination via innovation, exceptional services and unforgettable experiences.
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