Sharjah Commerce and Tourism Development Authority (SCTDA) will participate in World Travel Market (WTM) London 2026 for the 23rd consecutive year, from 3rd to 5th November at ExCeL London in the United Kingdom.
Visit Sharjah” will see the participation of over 20 entities from the government and corporate sector of the emirate, at the Emirate of Sharjah Pavilion, alongside SCTDA. The pavilion highlights the tourism attractions and offering of Sharjah as a world-class leading destination.
The pavilion emphasises the emirate’s cultural legacy and the diversity of tourism experiences available in Sharjah city, the Central Region and the East Coast, with a focus on eco-tourism, adventure, sustainable tourism and family holidays. It highlights the emirate’s accommodation and hospitality offerings, each of which offers guests a unique experience defined by its location, whether it’s by the sea, in the mountains, or in the heart of the desert, not to mention a host of new development projects that are enriching Sharjah’s tourism landscape and adding to its diversity.
Europe is one of the core tourism markets for Sharjah, a vital source of visitors and a main pillar for the growth of the emirate’s tourism sector. European visitors discover what they are seeking for in the emirate: cultural authenticity, spectacular natural landscapes, family experiences and a broad and diversified tourism offering. The UK is leading these markets with Germany and France and WTM London is the appropriate stage to expand contacts with European partners, open new avenues for cooperation and boost the visibility of the emirate on the global travel map, especially in Europe.
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