VeraViews will be incorporated in the UAE as part of the NextGen FDI initiative, according to an announcement made by the Ministry of Economy. With its unique Proof of View technology, VeraViews is a cutting-edge new digital advertising platform that uses distributed ledger technology to validate advertising views, stop harmful content from spreading, and stop unscrupulous actors from using the media supply chain to finance extremist websites and ad scams.
The company is currently in the beta testing phase of its video ad-serving product. It plans to open its global headquarters in Media City in Dubai and will assist the UAE in regulating an increasingly complex advertising ecosystem by making sure marketing budgets are allocated to publishers and agencies that have the necessary accreditation.
VeraViews is the most recent company to benefit from the Ministry of Economy’s NextGen FDI program, which aims to attract innovative companies with a package of market-entry fundamentals, such as fast-track incorporation, bulk visa issuance, and access to commercial real estate and banking, in order to increase the UAE’s competitiveness.
Its open-ledger advertising platform, which uses patented blockchain technology, has the ability to make the UAE the safest digital advertising ecosystem in the world. It also has the potential to identify and eventually remove malicious actors from the sector, simplifying the advertiser-publisher relationship.
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