A rapidly expanding F&B industry startup in the United Arab Emirates, Watermelon Ecosystem is thrilled to announce a strategic alliance with digitally-driven financial services provider Deem Finance LLC. The goal of the partnership is to provide the food and beverage (F&B) industry in the area with the necessary boost, thereby promoting regional growth and improving financial stability.
The new financial product, powered by Deem, is designed specifically to address the special requirements of the food and beverage industry. With flexible financing options from the credit line, small and independent restaurants and suppliers can invest in growth opportunities, improve operational efficiency, and effectively manage cash flow. This product is expected to become a vital resource for companies looking to maximise their financial strategies because of its competitive rates and terms.
Through their emphasis on empowering small players in the food and beverage industry, Watermelon Ecosystem and Deem are contributing to the betterment of individual businesses as well as the economy as a whole. In the end, a more robust and diverse economy benefits the larger industry, and this is achieved through strengthening these smaller entities.
With its Merchant Loans, Deem Finance has advanced the SME sector significantly. Over 250 consumers have been served by Deem to date, and more than AED 150 million in loans have been disbursed. Restaurants, supermarkets, health care facilities, clothing stores, and salons are among the sectors they service.
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