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April 16, 2026
Business UAE

Dubai Starts the Hayat Program to Increase Public Awareness of Obesity Through Organized Medical Cooperation

  • April 16, 2026
  • 2 min read
Dubai Starts the Hayat Program to Increase Public Awareness of Obesity Through Organized Medical Cooperation

In an organized attempt to improve public awareness of obesity, a new public health program called “Hayat” was introduced in Dubai. It brings together worldwide experience in pharmacological research, body composition technology, and clinical practice.

Eli Lilly, a leading pharmaceutical company in the world, and True Body USA, a supplier of FDA-approved body contouring products including TruSculpt iD and TruSculpt Flex, are supporting the three-month program. Elegant Hoopoe, a Dubai-based healthcare organization with vast operational experience in metabolic health management, is in charge of clinical program design and implementation.

The founder of Hoopoe Holding, Shahriar Shahir Barzegar, is in charge of the effort. Over the past two years, he has worked closely with developing metabolic treatment frameworks in the United Arab Emirates. His work has been on converting clinical practice into organized, system-based methods that may be responsibly and medically grounded shared with the general public.

“Hayat” is a non-profit organization that focuses solely on public education. Instead of endorsing particular goods or therapies, it views obesity as a complicated, long-term illness that calls for organized, long-term care under qualified medical supervision.

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