“Bvlgari is Serpenti and Serpenti is Bvlgari,” says Jean-Christophe Babin, the brand’s CEO. He is introducing a new premium watch for men that is modelled after a women’s watch while speaking at the Bvlgari Yacht Club in Dubai. The independent watchmaker MB&F and Bvlgari are partners in the partnership.
Serpenti is one of the few collections that has been designed as a watch for women since its start, according to Babin, who also calls it the top ladies’ watch line.
A lot of women’s watches are either designed specifically for women or are variations of men’s watches,” he says. For the first time in watchmaking history, a men’s watch has been born out of a ladies’ watch. The style of a man’s watch is now being influenced by women’s timepieces.
Three different versions of a new watch with a unique snake-head-shaped case are the end result. The MB&F team’s specialised knowledge enables the technical know-how, even though the serpent shape is unquestionably a Bvlgari.
The “beauty of this collaboration,” according to Babin, is that Maximilian Busser, the founder and CEO of MB&F, and Fabrizio Buonamassa, the executive director of product innovation at Bvlgari, are not affiliated with the same company. Despite its seemingly trivial nature, this highlights the mutual respect and trust between the two businesses—the larger Bvlgari, valued at over €4.5 billion, and the smaller MB&F.
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